MUNDI-ALE

My objective with the MUNDI-ALE brand was to create compelling and functional packaging that capivates the consumer through unique and visually appealing branding. I created designs that would engage the target audience using strong branding elements including typography, color, and illustration.

I specifically created branding elements influenced by the iconic football jerseys worn by the German 1994 and Jamaica 1998 national teams, that can be seen throughout the packaging design.